Sales team · After the dial
What we sell once the old list is done: a higher-earning buyer, a named system, and one program at 3 or 6 months. Learn it now so the first call on new traffic isn't the first time you've said it.
Who we sell to · more Sourabhs
A professional in a metro, earning ₹1.5L+ a month, who already knows what to do, has started and fallen off at least twice, and will pay to stop falling off. He isn't buying information. He's buying certainty that this time it sticks.
The template: Sourabh. IIT, software developer, skinny-fat, demanding job.
The form no longer asks income, so the ₹1.5L line is checked by you on the call, through his job and his week, not by asking his salary outright.
Same man · different reason for now
Every lead is tagged with one buyer type. The core seven come from Umer's buyers' own words. Know which one is on the call in the first five minutes, and use his line, not a generic pitch.
| Buyer type | You'll hear | Your line |
|---|---|---|
| The AI Bro | "ChatGPT, Google, or YouTube" | You don't need a ninth plan. You need someone who notices on day three. |
| The Restarter | "I used to be regular at gym but now I just find excuses." | Starting was never your problem. |
| Skinny-Fat Developer | "I've been skinny fat for the longest time." | Not too heavy, not fit. Just stuck in between. |
| Plateau Lifter | "I've been training for 3 years, but still I struggle from my diet." | Three years of training. Same photo. |
| Stress-Weight Exec | "Due to cortisol I have gained almost 8 kgs." | The job got bigger. So did you. |
| The New Father | "Be the version of me for my kids." | Energy, and being the example. |
| The Finance Room | Banking, consulting, leadership | Everyone in that room reads you before you speak. |
Being tested in small ad budgets: the Groom, the Rishta, the Dating Profile, the Heir, the Raising Founder, the Road Warrior, the Trip, the Old Athlete, the Milestone, the Face of the Company, the Wake-Up Report, the NRI Homecoming, the Comeback.
If a lead names one, tag it. These have no client story yet, so don't promise a result tied to one.
Ads can't mention his body, weight or income. On a call you can be more direct, in his own words. But never humiliate him, and never make a health claim, even for the Wake-Up Report ("talk to your doctor").
The system · say it in 60 seconds
He doesn't fail because of the wrong plan. He fails in the days after one bad day. Most coaches hand over a plan, check in once a week, and find out four days late.
Crunch Mode is new and still needs Umer's yes. Don't sell it until this tab goes live.
No missed day goes 24 hours without the coach stepping in. He will still miss days. Zero-Lapse promises the miss never turns into a lapse.
Never say "you'll never miss a day". That's not what Zero-Lapse means.
One program · two lengths, proposed
Basic, Pro and Pro+ retire. Everyone gets the full delivery; the only choice is how long. Pitch 6 months first: results land between months 4 and 7.
For: a date under 4 months away. "He stops lapsing, and sees it."
For: a date 4+ months away, or no date. "His body matches his career."
Full payment first. Two instalments allowed. No downsell to a cheaper tier: a lead who can't pay is a lead for later, not a discount.
A low-ticket starter product is parked. Don't mention it.
What's different · on the call
The call runs the same as the dial (Now tab, section 05), with two changes: the date question does more work, and you pitch 6 months first.
The application will ask it. Read it before the call and open with it.
"You said you need to be ready by {date} for {reason}. Tell me about that."
One of the core seven, or an experimental date. Use that line (section 02), not a generic one.
Ask what his last coach did the week he slipped. Then explain the 24-hour promise (section 03).
4+ months to his date, or no date: 6 months. Under 4 months: 3 months, with Phase Two as the natural next step.
Same as the dial. No downsell.
Side by side · now vs next
| Now · the dial | Next · Zero-Lapse | |
|---|---|---|
| Leads | Umer's old list, plus site applications | New ads and content, on the new buyer, tagged by type |
| Program | Pro+ plus 2 bonuses, 3 months | One program, 3 or 6 months |
| Price | ₹55,000, live | ₹75,000 / ₹1,35,000, proposed |
| Pitch first | The 3 months | The 6 months |
| Mechanism | Daily texts, weekly review | Zero-Lapse, with the 24-hour promise |
| Proof | Client videos as shown | Plus the lapse log from week 8 of the first clients |
| Starts | Now, to about 10 Nov | When Mohit marks this tab live |